Green Onion Landscaping’s Brand New Look
A Look Back at the Early Growth of Green Onion Landscaping
Originally featured in The Gazette on February 3rd 2011.
Back in 2011, Green Onion Landscaping was featured in The Gazette following a major rebrand and marketing project which helped shape the company into the business it is today.
At the time, Andy Smith had already worked within the landscaping industry for almost 20 years and had successfully grown Green Onion Landscaping throughout Stockton-on-Tees, Teesside and surrounding North East areas.
While several landscaping businesses were unfortunately closing during difficult trading conditions, Green Onion Landscaping focused on investing in professional branding, marketing and long-term business development in order to continue growing.
Working alongside Business Link adviser Mark David, support was secured through the Over The Threshold project run by Stockton Council in conjunction with North East England Investment Centre. Designer Ian Shield from edot3 in Newcastle was brought in to help develop the Green Onion Landscaping brand, logo and marketing strategy.
The inspiration behind the Green Onion Landscaping name came from Andy’s long-standing love of 1960s music, particularly the classic instrumental track Green Onions by Booker T. & the MG’s. The name quickly became memorable and helped the business stand out locally.
The rebrand included new vehicle graphics, workwear, stationery, leaflets and a redesigned website which helped establish a stronger identity for the company across Stockton-on-Tees, Middlesbrough, Darlington and surrounding Teesside areas.
During the article, Andy explained:
“I had heard of a few local landscaping businesses closing down. I decided that my company wasn’t going to join them and I started thinking about the opportunities still out there.”
Andy also spoke about the importance of creativity, presentation and attention to detail within the landscaping industry:
“Ian did a great job designing my new brand; it’s very professional and clean-looking with that bit of a twist. It exactly depicts what Green Onion Landscaping is all about. I’m very creative and a perfectionist.”
The article also highlighted the growing importance of the company website, SEO work and online marketing. Catherine Houston spent considerable time uploading project photographs, improving the website and writing articles to help improve online visibility throughout the North East.
More than a decade later, Green Onion Landscaping continues to provide professional landscaping services across Stockton-on-Tees, Teesside, County Durham and North Yorkshire, specialising in patios, paving, porcelain paving, decking, fencing, planting, garden drainage, water features and complete garden transformations.
This article remains an important part of the early history of Green Onion Landscaping and the continued development of the business. If you’d like to read more about Green Onion Landscaping check this page out.
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Green Onion Landscaping provides landscaping services throughout Stockton-on-Tees, Middlesbrough, Darlington, Teesside, County Durham and North Yorkshire. Contact us today to discuss your project or request a free quotation.
